So, revenge fantasy The Hunt apparently got pulled by its studio Universal, with people clucking their tongues as to why (somehow, Donald Trump subtweeted something or other), possibly due to recent gun violence in the news. But given the paltry $15M budget and the overall contraction of first-release movies to streaming services, what seems more likely is that audiences are being played, and Universal never intended to do a theatrical release at all. This was always going straight to streaming; as with The Blair Witch Project, where the marketing was the smartest thing about the movie, this bears the field marks of a clever promotion, a "banned" movie that will resurface one day on Netflix.
Update: I guess I should say NBCUniversal's not-quite-ready-for-prime-time streaming service, whatever it ends up being called.
No comments:
Post a Comment