Is Feminism or Racism The More Profitable Grievance? Jezebel vs. The Root

I have been somewhat curious for a long while to determine which of the grievance studies disciplines are the more profitable in the private sector. While there's no good, simple way to determine this, it seemed likely that the commercial websites in this space might serve as a decent proxy for broader data. Particularly, it occurred to me after I wrote my analysis of TechCrunch's diversity problems that there might be other profitable avenues to explore among the grievance studies candidates in the private sector.

Sure enough, Jezebel and The Root have some interesting numbers once you dig down to the About pages. Particularly, among writers and editors listed as either active or emeritus (ignoring video editors, who won't get written bylines very often, and will serve to drag down the totals in both cases):

• Jezebel: 31,178 bylines over 12 (now nearly 13) years, written by 21 individuals, with an average of 1,484 bylines per writer. The most prolific: Kelly Faircloth, writing since November 21, 2013, with 3,460 bylines.
• The Root: 13,918 bylines over about 10 years, written by 14 writers, with an average of 994 bylines per writer. The most prolific: Stephen A. Crockett, Jr., with 2,020 bylines (the last in August, 2019).

So there you have it: Jezebel has 50% more writers (21% more if you remove emeritus staff), has been active two and a half years longer, and sports more than double the bylines. Presumably all of them are compensated, which strongly suggests that feminism wins hands down in the battle of the clicks. Supporting source material may be found here.