NOW's problems with the real world may stem from its age. Having lately turned 50, NOW opened shop in the age of sit-ins and complaint:
Betty Friedan, the Feminine Mystique author famous for leading the group, called for every woman to focus her work on what made her angry, recalls Muriel Fox, now 88, one of the group’s founders and its publicist.Apparently, irrational rage is the only thing that matters anymore. NOW's irrelevance is, it seems likely, one genesis of the declining number of people willing to adopt the label "feminist". Whatever that label stands for, surely justice isn't part of it.
“Everyone there knew that she wanted to work on what made her mad,” says Fox, now 88. “That’s the reason the movement was so successful. We had wonderful leaders, but we had thousands of people who all were leaders working on what made them angry about the situation at that time.”