Nike's Cynical Kaepernick Calculation

Let us take as a given that Colin Kaepernick's national anthem protests are legitimate.

1. Without an actual organization, with concrete aims, to capitalize on the attention this is giving to the issue of young black men being killed by police, it is highly unlikely the situation will change.
2. This actually benefits Nike, in the same way that legalized abortion benefits anti-abortion crusaders on the right. Just as the latter can campaign on ending abortion without delivering, so can the former keep selling sneakers (and keep the public's eyes away from their Asian sweatshops) without moving the bar toward less deadly police encounters.

Whatever Kaepernick might have intended to change is now more entrenched, not less, with an even murkier path toward redemption.